Marketing for Early Adopter
| Step | Details |
|---|---|
| 1. SNS Model Scout | Free user acquisition + influencer marketing. Offer free brand clothing to Instagram users, with photography and social media management services. |
| 2. Closed PoC for Target Audience | Offer a 3-month subscription to 50 selected users. Reach out to career women in Tokyo, and conduct surveys after the experience. |
| 3. A/B Testing with Niche Brands | Compare Brand A (high-priced, medium recognition) and Brand B (high trendiness) to determine which is preferred. |
| 4. Event-Driven Promotion | Host an SNS “Outfit Post Campaign.” Provide professional photoshoots and event participation rights to top performers, and gather media and early adopters. |
Empowering Smart Living, Step by Step
Subtitle: How We Launch, Learn, and Grow with Women at the Center
Our Philosophy
EmpowerWear isn’t just launching a product. We’re creating a new category — where technology, fashion, and personal empowerment converge.
We start small. We test. We learn from real women.
Because beauty and confidence should never be mass-produced — they should be personal.
Our Launch Approach
1. Solving Real Problems
Women told us:
“Work clothes are boring.”
“Shopping is exhausting.”
“I want to feel confident, not just look dressed.”
We listened — and built a product that delivers style, time, and emotional lift.
2. A Smarter Solution
We designed EmpowerWear as:
- A monthly fashion rental experience
- Built with playful UX + smart backend
- Enhanced by optional photography & styling support for social visibility
3. Lean MVP, Real Impact
We’re not launching everything at once.
Our MVP focuses on:
- Monthly subscriptions
- Style matching from curated brands
- Simple wardrobe management
- Optional: photo shoot coordination for confident posting
4. Who We’re Building For
Our first users are:
- Women in their 20s–30s working in urban centers
- Ambitious, time-conscious, style-aware
- Not satisfied with fast fashion, and ready to feel different
5. How We Reach Them
We meet them where they are:
- Career-focused media
- Branded storytelling through note, Pinterest, and microinfluencers
6. What Comes Next
We’re building more than a product — we’re building a movement.
Each woman that joins us redefines how beautiful, powerful, and playful her everyday life can be.